Now, in bus shelters all over the City, you can find our new advertisements commemorating Allen Ginsberg's HOWL and Jack Kerouac's On the Road. These pieces are also available as posters at the museum or at kerouac.com. Each poster is 16"x24"

~ For Immediate Release ~

The Beat goes on in San Francisco's North Beach. San Francisco's The Beat Museum partners with Grey San Francisco on advertising effort.

San Francisco, CA - November 26, 2007. The Beat Museum has selected Grey San Francisco to create an integrated campaign to raise awareness about San Francisco's newest museum—The Beat Museum.

"I think it's important that people know these folks didn't just influence literature, they influenced an entire generation," says Jerry Cimino. "While most Americans were living in fear, these people encouraged us all to think differently. It's funny, the Beat movement happened over 50 years ago, yet their attitudes still apply today—maybe even more than they did back then."

"This isn't an ad campaign, it's a history lesson," said Brian Clevenger, Grey San Francisco's Creative Director. "Getting to work on something as important as the Beat movement is truly an honor. I don't think there's a writer out there that hasn't been influenced by Kerouac's work."

The advertising campaign, which is scheduled to launch the week of November 26, will include posters, print ads, and bus shelters. GreySF is also in development on a Web site and additional marketing materials.

About Grey San Francisco

Grey San Francisco is part of Grey Worldwide, one of the world's largest advertising agency networks. Grey Worldwide is a partner company of Grey Global Group, a WPP company (NASDAQ: WPPGY). Grey Global Group ranks among the largest global communications companies in the world. It operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, healthcare marketing, brand development, relationship marketing, sales promotion and interactive marketing, and on-line and off-line media services.

About The Beat Museum

The Beat Museum is dedicated to preserving the history of the Beat Generation. The museum was founded by Jerry Cimino in 2003 in Monterey, California and recently relocated to San Francisco's North Beach area—the same neighborhood the Beats frequented during the 1950s. For more information, visit thebeatmuseum.org

Poster Design by GreySF